Real estate / Crest, owner items, website
Monte Verde
A gated villa community by the sea near Batumi. A heraldic crest, items for owners and a website.
Read the case: Monte VerdeDiana / brand designer · From first impression to a clear choice
The quality of your businessshould be visible.
I create brands, websites and communication that show customers what your offer is worth and why to choose you.
Pick your situation and see where to start.
People choose you before you say a wordPeople choose you before you say a word
Where requests start
Sound familiar?
Tap the situation closest to yours. I'll show what can change and where to start.
Your image should match your product
Newcomers don't see what regulars value you for.
Regulars know your level. Newcomers see random templates, an old website or a look like everyone's. We start with the strengths nobody notices.
What we'll change
We'll build a clear message and visual system for where customers first meet you.
One idea for different tasks
The big idea gets lost between separate tasks.
One person does the website, another the posts, a third the ads. You re-explain everything and connect the pieces yourself. Let's agree on one system and priorities first.
What we'll change
We'll plan the touchpoints you need and set my scope. At the end your contractors get a clear document, a guideline or a brand book, that shows them how to present your business without distorting it.
Clarity before you invest
You need a clear result, not a pretty presentation.
First we define what should change: a clearer offer, consistent materials, an easier way to reach you. You see the logic behind every decision.
What we'll change
We fix scope, price, stages and criteria. New tasks are agreed separately, so the bill never grows by surprise.
A base for a confident launch
At launch, the key is knowing what you actually need.
No need to order everything at once, from a big website to dozens of branded items. We look at your product, audience and first touchpoints and pick the right scope.
What we'll change
We set the brand foundation and make the logo and key materials. A website and content join the plan if launch needs them.
See the difference
From scattered pieces to one clear impression.
Tap “Scattered” to see the before. One business shows how a single idea ties the website, social media and materials together.
One character at every touchpoint. A clear offer, a consistent style and a concrete next step help customers decide.
Now, the real work
Every idea finds its character.
No one style for all. The solution comes from product, audience and business task.
Clinic / Naming and logo
Olivia
Olivia is a family clinic in Dubai. Inside the case: 5 name options with logos and the logic behind them.
Read the case: Olivia
Furniture / Rebrand
Home Stage
The old logo looked like a real estate agency sign. Buyers expected cheap furniture and walked in wary.
Furniture and home staging in Batumi. The little house stayed in the logo, the mass-market look went.
Read the case: Home StageInside: the task, the idea and how it's used. See how I think before we meet.
More work
PontosRestaurant · Seafood on the water. How mythology helped create the logo.Major (Мажор)Beauty salon · In a former music school building. The name, graphics and slogans come from music.ObsessedRamen shop · A legend, the character Tammy, logo, packaging and merch.Open the projects pageHow I find the mark
Your first idea for a niche is your competitors' first idea too: a tooth for a dentist, scales for a lawyer, a house for a furniture store. People see the category and forget the name. I follow the chain from what you do to what your customer gets. Pick a niche to see how.
Villa community
First level
- house
- key
- palm
Chain
- status
- inner circle
- belonging
- crest
MONTE VERDE logo
Read the caseFamily clinic
First level
- cross
- stethoscope
- hands
Chain
- care
- roots
- long life
- olive
Seafood restaurant
First level
- ship's wheel
- anchor
- fish
Chain
- sea
- master of the sea
- Pontos
- crab claws
Pontos, the sea god of Greek mythology
He is older than the Olympians, and ancient mosaics show sea gods with crab claws on their heads. That is how the restaurant got its own master of the sea.
Read the caseFurniture store
First level
- sofa
- house
- armchair
Chain
- ready-made interior
- piece by piece
- layers
- roof of layered lines
HOME STAGE logo
Read the caseDental clinic
First level
- tooth
Chain
- smile
- confidence
- courage
- light
Your mark could be here
Discuss a projectCoffee shop
First level
- bean
- cup
Chain
- morning
- pause
- ritual
- conversation
Your mark could be here
Discuss a projectThese are second-level associations. Slower to read, but easy to remember and hard to copy.
Pick the right scale
No need to change everything at once.
Solve one task or build the whole path, from first impression to first inquiry. We'll start with what your business needs most now.
Tap a service to see the scope, timeline and next step.
So people recognize you
Logo
A mark and lettering that fit your business and stay readable on a sign, packaging and an avatar.
- Brand, competitor and audience analysis
- Concepts with the idea explained
- Primary and adaptive logo versions
- Palette, fonts, source files and logobook
from $40014 working days
What the 14 working days are made of
- Brief and call1 day
- Niche, competitor and audience analysis3 days
- Ideas and concepts5 days
- Presentation1 day
- Refinement2 days
- Logobook and handover2 days
Total14 working days
What happens at each stageBefore we start, we fix the scope, price and number of revision rounds.
So everything adds up to one look
Identity
Logo, color, fonts and graphics in a system that's easy to extend to new items.
- Audience and competitor analysis
- Logo, colors and typography rules
- Brand graphics and selected branded items
- Guidelines for your team and contractors
from $85020–25 working days
What the 20–25 working days are made of
BASE 20 daysPRO 25 days- Brief and call1 / 1 day
- Audience and competitor analysis4 / 5 days
- Concepts5 / 6 days
- Presentation1 / 1 day
- Graphics and touchpoints6 / 8 days
- Guide and handover3 / 4 days
TotalBASE / PRO · 20 / 25 working days
What happens at each stageBefore we start, we fix the scope, price and number of revision rounds.
So it's clear why people choose you
Branding
Research, positioning and a visual language tied to your product, its value and real business goals.
- Market and audience segment analysis
- Positioning and core message
- Brand platform
- Identity and rules for using it
from $1,90035–45 working days
What the 35–45 working days are made of
BASE 35 daysPRO 45 days- Brief and interview2 / 2 days
- Market and audience research7 / 10 days
- Positioning and meaning6 / 9 days
- Identity15 / 18 days
- Brand book and handover5 / 6 days
TotalBASE / PRO · 35 / 45 working days
What happens at each stageBefore we start, we fix the scope, price and number of revision rounds.
So interest turns into inquiries
Websites
A clear offer, strong design and a short path to a request. From a landing page to a catalog site with integrations.
- Structure and copy built around visitor needs
- Responsive design and development
- Request form and agreed integrations
- Basic SEO setup and load speed check
from $600Timeline after scoping
Example: a landing page in 20 working days
- Brief1 day
- Structure and copy5 days
- Wireframe3 days
- Design6 days
- Build3 days
- Testing and launch2 days
Total20 working days
For a multi-page site I estimate the timeline after scoping.
What happens at each stageBefore we start, we fix the scope, price and number of revision rounds.
So your profile helps people choose you
Social media
I research your audience, shape content and design, and prepare posts and shoot briefs. Your team knows what's posted and why.
- Audience research and content strategy
- Copy, content pillars and plan
- Design and briefs for photo and video
- Response analysis and plan updates
from $400/monthMonthly support
One-off profile design: 10 working days
- Audience and competitor analysis3 days
- Visual strategy2 days
- Avatar and Highlights2 days
- Feed and Reels templates3 days
Total10 working days
Monthly management: strategy and content plan in the first week, then posts and a weekly report.
What happens at each stageManagement: from $400/month. One-time profile makeover: $400–500. Volume is agreed before we start.
Before we start, we fix the scope, price and number of revision rounds.
How we'll get thereA clear process
You see results at every stage.
Scroll down: each stage shows what we discuss, what I do and what you get. We agree on direction before details.
- 01
First, I get to know your business.
What you offer, who chooses you, who they compare you with, why they might leave. If you have doubts, I'll help gather the data and define the task.
Project mapTask → audience → decision criteria AudienceProductDifferencesTaskYour business - 02
We agree on direction before details.
I explain the idea through your business goals. You see why each choice was made and can give specific feedback.
Brand directionIdea → reasoning → approval AaA character of its own. - 03
I build the system around one idea.
Logo, website and materials share one character. I check the design in the formats you'll actually use.
System in useHome Stage / visual system WebsiteHSOne character across items - 04
I hand over a result you can use.
Files and instructions. For websites we test key scenarios; for social media we agree on metrics, with a weekly report.
Ready to useWhat's handed over depends on the service - Working files
- Ready materials
- Clear rules
What you keep
- vector logo files (AI, SVG, PDF) and raster for social media;
- dark and light versions, icon, monogram;
- palette in HEX, RGB, CMYK and Pantone;
- fonts and typesetting rules;
- logobook or guidelines, by package;
- usage rights under the contract.
Questions you can ask straight out
Trust starts with clear terms.
Doubts before investing are normal. Here's how the work is set up, so less is unknown.
“What if I don't like it?”
You don't wait for the finished project to have a say. We agree on the task and direction, then discuss the concept. I explain my choices; options and revision rounds are fixed up front.
Approval at every stage
“I can't explain what design I want”
Tell me about your business and what isn't working. I'll turn it into a task, suggest a direction and explain why. No need to know fonts or design terms.
I help you shape the request
“Will there be extra costs again?”
The proposal separates core work from possible extras. Printing, shoots and paid services are discussed separately. New scope is agreed before we start it.
Scope and price up front
“It'll look nice and do nothing”
We decide up front where you'll use the result, then check that the offer is clear, the design readable and the path to contact short. Design can't replace a good product and sales, so I don't promise revenue figures.
Criteria you can check
“What if you vanish halfway?”
We sign a contract; you pay in two stages, each with a written deadline. I reply within an hour in working hours, Mon–Fri. I've worked remotely with clients in 9 countries for 5 years.
“Will I get a template or an AI image?”
Every mark starts with research and a chain of meanings, shown in the cases. I present where the idea came from. You get the vector files.
“Who does the work, you or an assistant?”
Me. From brief to final files.
“Do you work with my country?”
Yes, all remotely: calls, presentations, files. Clients so far: Russia, the USA, the UAE, Germany, Belarus, Kazakhstan, Georgia, Slovakia and Uzbekistan. For each new country I study the market and cultural code: for a Dubai clinic, I researched which symbols mean health and family there.
“How do I pay from my country?”
I accept payment from any country. We'll agree on the method when we sign the contract.
What clients write after a project
Chat screenshots, as they are.
“Working with you is honestly a pleasure! First, it's really fast and high quality, and second, you always listen and ask for feedback! …So my review is: I'll be back!” (translated from Russian)
“We chose the second concept. My husband liked the first, I liked the second, our SMM person voted for the second too 😂 2:1. We really love the result, thank you! …Shall we call tomorrow about the flyers?” (translated from Russian)
“Not our first project together! Diana always meets deadlines, takes every task seriously and delivers an excellent result. I especially value her taste.” (translated from Russian)
Di Va Branding / behind the scenes
Your designer is Diana
I care what's left after the presentation.
I don't want a strong idea to end as a pretty mockup. So I look at the whole brand: on the website, on social media, in the materials the team will use.
You don't have to coordinate every detail across areas. We agree on the task, priorities and my share of responsibility.
See my approach in the projectsIf you're still looking around
Understand first. Decide later.
Articles are in Russian for now: what your business needs, how to compare offers, what you pay for.
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5 articles (in Russian) · about 5 min each
Read the articlesStart with a short intro
You share the task. I suggest a solution.
No spec needed. Tell me what you do and what you want to change. You'll see the proposal before you decide.
Let's start with your task
What does your business need now?
Tell me what you want to change. I'll help define the scope and send a proposal with stages, timeline and price.
Not a fan of forms? Message me directly: Telegram · WhatsApp
Got it.
In working hours (Mon–Fri, Moscow time, GMT+3) I usually reply in 15–20 minutes, within an hour at most. Weekend messages get a reply Monday morning.
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A copy of your request is saved on the website. Pick a messenger: the text is ready. I'll reply faster once you tap “Send” in the chat.
Telegram can't prefill a private chat, so this button copies the text first. When the chat opens, paste it and tap “Send”.
In working hours (Mon–Fri, Moscow time, GMT+3) I usually reply in 15–20 minutes, within an hour at most. Weekend messages get a reply Monday morning.
While you wait, see the project closest to your task: Monte VerdeOliviaHome Stage
