Identity

Logo, color, fonts and graphics in a system that's easy to extend to new items.

from $85020–25 working days

When it fits

Your materials look scattered, or you're launching with several touchpoints at once.

Discuss this service

What you get

Audience and competitor analysis
Logo, colors and typography rules
Brand graphics and selected branded items
Guidelines for your team and contractors

Interactive example

What the result can look like

One character

Logo, fonts, color and graphics work together.

IntroYour productHow to choose

Cards, packaging and profile read as parts of one brand.

Guidelines for the team

Rules let the team continue the style without reinventing every layout.

Pick a stage to see what's included and sample results.

A sample to explain the service. Your project's design and scope are set once I know your business.

Stages and timeline

Why it takes this long

Niche and competitor analysis is not a one-day job. Here is what happens at each stage and how long it takes.

What the 20⁠–⁠25 working days are made of

BASE 20 days

PRO 25 days

Brief and call1 / 1 dayWe go through your business, the task and the constraints. No brief yet? We fill it in together.
Audience and competitor analysis4 / 5 daysHow competitors look and talk, where clients meet the brand and what matters to them when they choose.
Concepts5 / 6 daysI look for a visual idea where the logo, colour, fonts and graphics work together, not separately.
Presentation1 / 1 dayI show the concepts on your own touchpoints and explain the reasoning.
Graphics and touchpoints6 / 8 daysI refine the chosen concept and roll it out to the items in your package: cards, social media, signage, packaging.
Guide and handover3 / 4 daysRules your team and contractors follow to use the style without distorting it, plus all source files.

TotalBASE / PRO · 20 / 25 working days

Price

Clear scope. Before we start.

BASE

$850

1 concept · 1 item · mini guide · 20 working days

Express competitor and audience analysis
1 developed visual concept
Logo: main version and a social media adaptation
Style: color palette and font pairing
Graphics: 1 brand pattern or graphic element
1 item of your choice, e.g. a business card or profile design
Guideline: a mini usage guide

PRO

$1,200

2–3 concepts · up to 5 items · full guide · 25 working days

In-depth competitor and audience analysis, a search for the brand metaphor
2–3 different concepts to choose from
Logo: full set — main, descriptor, sub-logo, icons
Style: extended palette and typography rules for different media
Graphics: a set of brand devices and patterns, possibly custom icons or illustrations
Up to 5 items: print, packaging, presentation, merch
Guideline: a full guide, including layout rules

One visual system for every touchpoint, from the website to packaging. Consistency builds recognition: clients remember you faster, trust you more and buy more often. It sets you apart from competitors who work without a strategy.

Choose a format

Scope, timeline and terms go into the proposal. Extra tasks are agreed separately.

Portfolio