Pontos: a character logo for a seafood restaurant
Pontos is a seafood restaurant on the water, with a veranda over the sea and fresh catch. The client came with a ready name, and I designed a logo with a character.
- Task
Stand out among neighbors whose logos show ship wheels, anchors and fish.
- What I studied
Where the name comes from. In Greek myth Pontos is one of the first gods, the sea itself, older than the Olympians. Ancient mosaics show sea gods with crab claws on their heads.
- Idea
When a name hides such an intriguing chthonic character, you have to use it, and that is what we did.
- Applications
Signage, menus, staff uniforms, takeaway packaging, textiles and merch.
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