Major (Мажор): identity for a beauty salon in a former music school
Major is a beauty salon and professional cosmetics store in a historic building that long housed a music school. I designed the identity around that history.
- Task
Find something competitors can’t copy. Services and interiors can be copied, but a building’s history can’t.
- Name and graphics
Major refers to the major key, the one that sounds joyful in music. The graphics use smooth lines that recall a bow’s stroke and a musical staff.
- Slogans
“Beauty at full volume”, “The rhythm of beauty, turned up to max”.
- Why it works
Former students and teachers of the school appreciate that the salon pays tribute to the place: they come not only for the services, for them it is a place with memories. Locals feel respect for the “spirit of the place” and see the brand as their own.
So instead of remaking a place, working with it can keep and strengthen the loyalty of the town’s residents.
- Applications
Bags and blind embossing on board. The business card is in the first photo.
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In working hours (Mon–Fri, Moscow time, GMT+3) I usually reply in 15–20 minutes, within an hour at most. Weekend messages get a reply Monday morning.
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