Branding

Research, positioning and a visual language tied to your product, its value and real business goals.

from $1,90035–45 working days

When it fits

You're changing audience, entering a new market or starting from zero, and want to set direction first.

Discuss this service

What you get

Market and audience segment analysis
Positioning and core message
Brand platform
Identity and rules for using it

Interactive example

What the result can look like

Who chooses you?

Audience, buying situation and product value: the basis of positioning.

Promise and proof

We shape the core message and check how the business can back it up.

Platform + identity

The meaning and visual base for the website, materials and communication.

Pick a stage to see what's included and sample results.

A sample to explain the service. Your project's design and scope are set once I know your business.

Stages and timeline

Why it takes this long

Niche and competitor analysis is not a one-day job. Here is what happens at each stage and how long it takes.

What the 35⁠–⁠45 working days are made of

BASE 35 days

PRO 45 days

Brief and interview2 / 2 daysWe talk about goals, the product, constraints and how you see your client.
Market and audience research7 / 10 daysCompetitors, audience segments, their pains and decision criteria. PRO goes deeper and wider.
Positioning and meaning6 / 9 daysWe define what sets you apart and the main thing to tell the client. This becomes the brand platform. PRO adds a communication strategy.
Identity15 / 18 daysLogo, colour, typography, graphics and touchpoints as in the BASE or PRO identity package.
Brand book and handover5 / 6 daysRules for your team and contractors, plus all source files.

TotalBASE / PRO · 35 / 45 working days

Price

Clear scope. Before we start.

BASE

$1,900

Positioning + identity BASE · 35 working days

Market analysis and audience segmentation
Positioning and USP
Meaning: brand vision, mission and values
Big Idea, the brand’s main message
Visuals: the “Identity BASE” package

PRO

$2,400

In-depth research, communication strategy + identity PRO · 45 working days

Everything in BASE
In-depth analysis of audience motivations and pains
Meaning: archetype, philosophy and tone of voice
Big Idea, the brand’s main message
Communication strategy
Marketing: touchpoint map, collaboration ideas, differentiation
Visuals: the full “Identity PRO” package with all items

A developed meaning and visual platform helps you grow faster while keeping one image at every touchpoint. Every contractor and employee gets a ready-made brand “constitution”, so you don’t have to control every detail.

Choose a format

Scope, timeline and terms go into the proposal. Extra tasks are agreed separately.

Portfolio